To give your site good search engine listings, we optimise the site using an on-going 5-stage process. They are as follows:
1. Keyword analysis
2. Page optimisation
3. Submission
4. Link building
5. Reporting
Keyword analysis
Before your site is optimised, it's important to know what visitors you want to attract. By analysing the various phrases people use to search, we can build a list of target keyphrases to base your site optimisation on.
Page optimisation
For your website to be found on the search engines the content needs to be optimised. This means making changes to the web page code and content to make it search engine friendly. There are many areas of a website that may need these adjustments to achieve this.
Here are a few samples of these:
Metatags
Hidden links in the page that contain a list of keywords and a site overview description.
Body copy
The main text of the page.
Alt tags
Text descriptions for images.
Links
Making sure your site pages are linked together correctly.
Submission
Once we have made these changes, your site needs to be submitted to the search engines. We manually submit to the main UK and global search engines and directories.
These Include:
International search engines
Alltheweb, AltaVista, AOL, DMOZ, Google, HotBot, Lycos, MSN & Yahoo!
UK search engines
192Directory, AOL UK, Ask UK, Google UK, Overture UK, HotBot UK, Lycos UK, MSN UK & Yahoo! UK.
Hundreds of thousands of websites are submitted to the search engines every day, this means you have to join the queue. It can take up to 2 months to be listed by some search engines.
Link building
Link building is the process of getting links from other relevent websites back to your site. The more links you have, the more important the search engine will rate your site. It is very important to get as many quality links as possible to achieve good search engine rankings.
Reporting
Once you have achieved some listings, we produce reports to show your ranking under your keyphrases. We can then look for any areas of the page optimisation that need some fine-tuning and increase the link building to improve these listings.